https://www.mariannemychaskiw.com/home daily 1.0 2026-03-20 https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/04975c53-2d5a-4a39-81d7-4777c35331c0/DSC_0382.jpg Home - I’m currently available for on-camera work, freelance writing assignments, consulting, and general TV vent sessions with a focus on 90 Day Fiancé. Want to work with me? Feel like recapping the last 90 Day the Other Way episode over pasta? Get in touch! https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/6417a1af-db2d-4f94-bec6-e3e141f13f68/DSC_0391+copy.jpg Home With over a decade of experience in media, a number of very kind people have referred to me as a beauty industry vet, a seasoned writer, and once as an “important editor.” They may have exaggerated that last point slightly, but flattered me all the same. I’m a freelance on-air expert, editor, and writer with an emphasis on beauty, style, and pop culture. You can catch my TV segments on KTLA and NBC’s California Live, and my writing has been featured in publications like Allure, Byrdie, Refinery29, Elle, Popsugar, Harper’s Bazaar, Bustle, and Who What Wear, among many others. Previously, I was a beauty editor at InStyle for a Van Wilder timeframe of seven years, before branching out into copywriting roles with brands like Scentbird, Tarte Cosmetics, and Pat McGrath Labs. https://www.mariannemychaskiw.com/reel daily 0.75 2026-03-20 https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/629bd077-cfbf-473a-8de9-95aa656f459f/Screen+Shot+2023-01-04+at+1.22.43+PM.png On-Camera Work - Make it stand out Talkshop Live broadcast with Elena Severin and The Detox Market to launch the Best of Green Beauty Box https://www.mariannemychaskiw.com/articles daily 0.75 2026-03-20 https://www.mariannemychaskiw.com/about-me daily 0.75 2026-03-20 https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/f6ee0b29-7392-4754-8963-1f24266f827c/DSC_0384.JPG About Me - It’s pronounced Me-chask-you. Getting hit with detention for putting on makeup during class is probably a big part of my origin story. I’ve been a beauty gal from the jump, and could wax poetic over skincare, makeup, and hair for obscene amounts of time. The beauty realm is where my obsessive scientific interests intersect with creative expression and the immediate confidence-boost that turning out a look can give a person. I’m a firm believer that when you feel good about yourself, you can take on the world and no one can tell you shit—or anyway, that’s my mindset whenever I draw on a liquid liner wing sharp enough to cut someone. I’m a freelance on-air host, writer, and editor with a focus in the beauty, style, and entertainment realms. You can see my on-air work on KTLA and NBC’s California Live, and my writing has appeared in publications including Allure, Byrdie, Refinery29, The Plum, Who What Wear, Cosmopolitan, Bustle, Elle, Marie Claire, Harper’s Bazaar, Apartment Therapy, and Popsugar among many others. I started my career at InStyle magazine, where I was a beauty editor for seven years, reporting out and writing countless skin, hair, and makeup-related stories, interviewing really cool celebrities, and hosting live segments for the brand’s social platforms. While I have worked on pieces surrounding fashion and entertainment in addition to beauty, I was also pretty passionate about covering topics surrounding sexual health, mental health, and relationships, because, hello, we should be talking about these things. I pivoted into copywriting, working with Tarte Cosmetics, Pat McGrath Labs, and Scentbird, along with providing copy support and projects for various beauty brands. I’m based in Los Angeles, but will always be a New Yorker at heart, though you might catch my Mississippi accent slipping into conversation from time to time. I’m half-Filipina, half-Ukranian, and fully want to know in excessive detail about your skincare routine. I like long walks on the beach after slathering myself in a good SPF, clever pop culture references, singing along (badly) to Broadway soundtracks, and the Oxford Comma. https://www.mariannemychaskiw.com/contact-me daily 0.75 2022-03-18 https://www.mariannemychaskiw.com/podcasting daily 0.75 2026-03-20 https://www.mariannemychaskiw.com/portfolio daily 0.75 2022-03-18 https://www.mariannemychaskiw.com/portfolio/project-six-rgz9p monthly 0.5 2022-03-17 https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/6a5dc034-cf42-4bb2-bbcd-c00c08af1f5f/Screen+Shot+2022-03-17+at+2.43.13+PM.png Brand Copywriting - Pat McGrath Labs https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/37302285-2294-40f3-afad-e0c674653a9b/Screen+Shot+2022-03-17+at+2.57.27+PM.png Brand Copywriting - Pat McGrath Labs https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/9401862d-2ab2-4a98-bba9-1d52c56dd3b3/Screen+Shot+2022-03-17+at+3.04.14+PM.png Brand Copywriting - Pat McGrath Labs https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/fe2ec585-3539-4a55-9003-61ef667b6fde/Screen+Shot+2022-03-17+at+2.56.59+PM.png Brand Copywriting - Pat McGrath Labs https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/f9eb7f1d-59a3-439e-b987-c4c57b339699/Screen+Shot+2022-03-17+at+2.47.33+PM.png Brand Copywriting - Pat McGrath Labs https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/d5e22c33-c259-4b4c-bf8a-ffe8a3569a31/Screen+Shot+2022-03-17+at+2.48.38+PM.png Brand Copywriting - Pat McGrath Labs https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/a29a1570-bc68-4709-8682-21b31149f6f5/Screen+Shot+2022-03-17+at+2.54.01+PM.png Brand Copywriting - Pat McGrath Labs https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/45f61b0e-dd51-4eb2-8aab-4fec7432c42e/Screen+Shot+2022-03-17+at+2.42.45+PM.png Brand Copywriting - Pat McGrath Labs https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/8a4db199-afba-4669-805d-b7970f16977d/Screen+Shot+2022-03-17+at+3.02.30+PM.png Brand Copywriting - Pat McGrath Labs https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/5fb12609-2780-4cc2-89d0-977cdf37f727/pat_mcgrath_lipsticks.jpeg Brand Copywriting - Pat McGrath Labs - Pat McGrath Labs I was the Digital Copy Specialist at Pat McGrath Labs for a hot minute, from September 2018 to February 2019. Initially, I was hired to redo the overall brand voice, which didn’t completely end up happening, though I developed an in-house style guide for all platforms to refer to, ensuring the tone of voice stayed the same from department to department. Additionally, I wrote email campaigns, site copy triggered shopping emails, native ads, and product PDPs surrounding new brand launches, limited-edition collections, and holiday sales. https://www.mariannemychaskiw.com/portfolio/project-five-5pzpm monthly 0.5 2022-03-17 https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/ebbaad00-56da-429c-a121-b77bd5d0d83d/Screen+Shot+2022-03-17+at+3.31.52+PM.png Brand Copywriting - Tarte Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/adcfb386-bcfb-4571-a160-e86d56424563/jHJXOG9br_Pv.gif Brand Copywriting - Tarte Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/126bad00-b503-4ec8-aaf1-10349f4b2faa/e11FxHyCpbbB.gif Brand Copywriting - Tarte Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/ba64e903-959a-44d0-8be0-22d54ba78413/VRcC5n2ZReRb.gif Brand Copywriting - Tarte Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/9efd1b02-a840-4093-9806-8042248ca463/bUi3WXqNar7a.gif Brand Copywriting - Tarte Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/72e8f902-4972-4c44-9a29-35b0216fd059/ntDeblbAgrqy.gif Brand Copywriting - Tarte Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/30bc3fa5-81d1-4710-a5e6-5324249f25c3/Nm2z2E2JQHCi.gif Brand Copywriting - Tarte Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/7c137b16-e39d-4acd-874a-419f7f48bac5/WxfPuh6vczc4.gif Brand Copywriting - Tarte Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/e2eab600-78ed-4f93-81a8-4518d9f88803/kS0uxTxAO-Dc.gif Brand Copywriting - Tarte Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/9510bc33-7a86-4871-9d26-25eef636faea/BeYlsL-njWzr.gif Brand Copywriting - Tarte Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/238d403b-f233-4ae7-ba5f-0b67de7949c4/rtE5Dh5rIp3W.gif Brand Copywriting - Tarte Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/c6f14328-9f58-41ad-ad08-58f37e9006b0/Screen+Shot+2022-03-17+at+3.44.47+PM.png Brand Copywriting - Tarte Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/0d4954d4-bbbc-4b31-8d5e-690f44d08a7c/tarte-cosmetics-3-768x960.jpg Brand Copywriting - Tarte Cosmetics - Tarte Cosmetics From November 2017 through September 2018, I was the Digital Editorial Copywriter at Tarte Cosmetics, where I wrote copy for all online campaigns and promotions spanning from email copy, on-site copy, product PDPs, marketing promotions on social, and native ads. I worked with the stellar marketing copywriter to develop an in-house style guide all departments could use internally, and when she left her post, I took on writing packaging copy, gondola copy, and line sheets. Tarte is such a fun brand, and I loved writing in their sassy, Gen Z-focused tone of voice. My boss also ruled, still does, but that’s an aside. https://www.mariannemychaskiw.com/portfolio/project-four-kertp monthly 0.5 2022-03-17 https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/b32538ad-cf8e-41a6-a15e-e58e00f42018/2UAEOPwfBtA9.jpeg Brand Copywriting - Sanctuary Fragrances https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/4bf09df4-bb29-4068-bbd9-67834346feab/Screen+Shot+2022-03-17+at+5.48.44+PM.png Brand Copywriting - Sanctuary Fragrances https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/847490b2-f153-4dbc-8f67-f0ce34edc00c/Screen+Shot+2022-03-17+at+5.49.09+PM.png Brand Copywriting - Sanctuary Fragrances https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/b536b815-6f9f-46e3-8c3f-845a16fb4153/Screen+Shot+2022-03-17+at+5.47.38+PM.png Brand Copywriting - Sanctuary Fragrances https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/fccee5dd-77f6-481a-a535-82cc90a8fad5/Screen+Shot+2022-03-17+at+5.48.04+PM.png Brand Copywriting - Sanctuary Fragrances https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/faca0e6d-552f-4a1d-8316-13f90c363c09/Screen+Shot+2022-03-17+at+5.49.49+PM.png Brand Copywriting - Sanctuary Fragrances https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/1647537352364-DBHLGTF02AANH9L7AJ90/sanctuary_mobile.jpg Brand Copywriting - Sanctuary Fragrances - Sanctuary Fragrances Sanctuary is a clean, eco-friendly, cruelty-free fragrance line, with each scent inspired by an endangered species. 20% of the proceeds from each sale are donated towards charities that work towards conserving the environments of each animal, and all components used to create the fragrance (from the exterior packaging and mushroom fragrance molds, to the glass and pumps used to create each bottle) are all completely recyclable or biodegradable. I had the chance to name this fragrance line, develop its tone of voice, and create copy for the branding initiatives, each page on the site, PDP pages, education around each animal, email campaigns, and copy showcased on each component of the shipper box/packaging that shows the customer how to dispose of or recycle the piece. https://www.mariannemychaskiw.com/portfolio/project-three-r3z6n monthly 0.5 2022-03-17 https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/a16ae319-5846-4a4f-9d5f-fc661edd1adb/Screen+Shot+2022-03-17+at+3.54.12+PM.png Brand Copywriting - Scentbird Subway Campaigns https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/ee5e5612-c49f-4967-93e6-d3f1428ff5e0/Screen+Shot+2022-03-17+at+3.54.22+PM.png Brand Copywriting - Scentbird Subway Campaigns https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/f904b58d-f592-47b2-aed5-65c14a5b14ac/Screen+Shot+2022-03-17+at+3.53.58+PM.png Brand Copywriting - Scentbird Subway Campaigns https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/c9a309e8-123a-4a7d-ba18-c54cd425da20/Screen+Shot+2022-03-17+at+3.55.02+PM.png Brand Copywriting - Scentbird Subway Campaigns https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/219328e6-36bb-4a50-b045-2c92f17055e3/znSPCsEE.png Brand Copywriting - Scentbird Subway Campaigns https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/31c1f13f-fb0c-4bbe-b607-cbe4c52f76a6/200dpi-2.jpg Brand Copywriting - Scentbird Subway Campaigns https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/b0316938-f0e1-4395-9159-7f7644814336/200dpi-3.jpg Brand Copywriting - Scentbird Subway Campaigns https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/f138d0ec-0952-422a-b8f9-656112482dcc/300dpi-Shelter_pink.jpg Brand Copywriting - Scentbird Subway Campaigns https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/f50fd166-9ac8-480d-8a91-d8ab59a8c5cc/300dpi-Shelter---Work.Spray.Slay.jpg Brand Copywriting - Scentbird Subway Campaigns https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/7b91687a-bd87-40cd-94b6-67c7db27ce00/5f368c2347132b5ed77d43c758e49eef.jpg Brand Copywriting - Scentbird Subway Campaigns - Scentbird Subway Campaign This campaign was a definite highlight, and I truly felt like Peggy Olson a la Mad Men every time I would see the Scentbird ads decorated with my own words on the New York City subway. I worked with the creative team to develop witty, eye-catching copy speaking to the scent subscription platform, and one billboard even appeared in Los Angeles. Scentbird is going through a massive rebranding, which I’m working on as I type this, so watch this space! https://www.mariannemychaskiw.com/portfolio/project-two-44ffa monthly 0.5 2022-03-17 https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/76a7e3ad-6fc9-481a-8e78-71cd972fb9dd/Screen+Shot+2022-03-17+at+5.21.01+PM.png Brand Copywriting - Goodhabit Skincare https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/d1209f5d-6ac6-4c3a-bd62-9ac64aed4d01/Screen+Shot+2022-03-17+at+5.26.37+PM.png Brand Copywriting - Goodhabit Skincare https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/f14e4ba4-01a7-4bf4-a5e2-43590bc666c8/NyEEIg7BhgqE.jpeg Brand Copywriting - Goodhabit Skincare https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/63cce1f5-ce08-4971-a514-29716d325450/Screen+Shot+2022-03-17+at+5.27.02+PM.png Brand Copywriting - Goodhabit Skincare https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/25c38983-017e-48c6-82f4-7814f0b7ce0c/Screen+Shot+2022-03-17+at+5.20.37+PM.png Brand Copywriting - Goodhabit Skincare https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/8e1f2386-5b74-4a83-8606-15b602986c64/Screen+Shot+2022-03-17+at+5.25.17+PM.png Brand Copywriting - Goodhabit Skincare https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/5c17f642-e41a-4a70-ba95-72cfcc18affd/Screen+Shot+2022-03-17+at+5.18.59+PM.png Brand Copywriting - Goodhabit Skincare https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/bfec3cad-231a-44d4-8a58-d38df2270387/Screen+Shot+2022-03-17+at+5.27.12+PM.png Brand Copywriting - Goodhabit Skincare https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/687c0df8-f9a1-4d90-9619-57dfa7b4a21b/Screen+Shot+2022-03-17+at+5.19.33+PM.png Brand Copywriting - Goodhabit Skincare https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/17374d79-8026-4590-b41d-319006d5931a/Screen+Shot+2022-03-17+at+5.25.35+PM.png Brand Copywriting - Goodhabit Skincare https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/acaebd0f-437c-4f0a-88eb-d66c5d1122be/Screen+Shot+2022-03-17+at+5.22.08+PM.png Brand Copywriting - Goodhabit Skincare https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/5d88d5b7-2e8b-421c-b1c0-a6703829eff3/Screen+Shot+2022-04-05+at+9.26.27+AM.png Brand Copywriting - Goodhabit Skincare https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/82a410e9-6c25-48af-8ee8-954a9c05ac59/Screen+Shot+2022-03-17+at+5.26.02+PM.png Brand Copywriting - Goodhabit Skincare https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/1647537022652-AEJV0GGMKU3DCZMGM2TD/1601151364.810027167549.jpg Brand Copywriting - Goodhabit Skincare - Goodhabit Skincare Goodhabit is a clean skincare line focused around the good life habits that create healthy, glowing skin. She’s been through a few iterations as far as positioning, and I was happy to work on each different angle as we figured out how to present our baby to the public! This was a brand voice I was able to build from its very beginnings, and have created copy for every page on the site, PDPs, packaging, shipping boxes, thank you cards, PR collateral, native ads—you name it! My words are all over this brand, and I have a lot of fun singing the praises of its formulas. https://www.mariannemychaskiw.com/portfolio/project-one-ensb8 monthly 0.5 2022-03-17 https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/efba40d5-ff0a-41a8-8119-029b7479e1b4/1HHXoS4Vx98a.gif Brand Copywriting - Deck of Scarlet Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/9ba4953b-ab60-457b-82a0-6f39c91e2d4e/Screen+Shot+2022-03-17+at+4.49.25+PM.png Brand Copywriting - Deck of Scarlet Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/68c70631-e924-41dd-a197-afc40274470a/Screen+Shot+2022-03-17+at+4.49.36+PM.png Brand Copywriting - Deck of Scarlet Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/f5492ad4-3818-4b83-900f-526c0d19a022/Screen+Shot+2022-03-17+at+3.50.41+PM.png Brand Copywriting - Deck of Scarlet Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/5d6569cd-e92a-4d8d-9674-ef4c9a0b1cc8/Screen+Shot+2022-03-17+at+4.47.31+PM.png Brand Copywriting - Deck of Scarlet Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/793111a6-4689-4af4-aa9a-44002e74e815/Screen+Shot+2022-03-17+at+4.47.41+PM.png Brand Copywriting - Deck of Scarlet Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/3bbccb00-cd48-49a6-a4b4-d9f8b82d2c72/Screen+Shot+2022-03-17+at+4.51.07+PM.png Brand Copywriting - Deck of Scarlet Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/f3d3a3be-aa2b-4c73-9b9c-480a48d15c7b/Screen+Shot+2022-03-17+at+3.48.56+PM.png Brand Copywriting - Deck of Scarlet Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/1aa6ed8d-123e-4ac4-b981-f8a1ed215eab/Screen+Shot+2022-03-17+at+4.59.01+PM.png Brand Copywriting - Deck of Scarlet Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/84bf9aa8-0322-48c5-9a4b-f41270842388/Screen+Shot+2022-03-17+at+3.49.19+PM.png Brand Copywriting - Deck of Scarlet Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/e02166c5-4540-47d0-b186-f97cb91b5d51/Screen+Shot+2022-03-17+at+3.49.43+PM.png Brand Copywriting - Deck of Scarlet Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/fd835eff-ad66-4fd9-8375-0f0212c97679/Screen+Shot+2022-03-17+at+4.58.34+PM.png Brand Copywriting - Deck of Scarlet Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/39ea463b-cb31-4343-a8fb-4beb7559fe6d/Screen+Shot+2022-03-17+at+4.51.07+PM.png Brand Copywriting - Deck of Scarlet Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/9c486ec5-8d23-41fd-88bc-18d01a672324/wboXLs1tOvrJ.jpeg Brand Copywriting - Deck of Scarlet Cosmetics https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/1647537938369-6XJL0USISUOS1DLUG8QT/dos-threeway-solid-lip-oil-orchid-afterglow-8.jpeg Brand Copywriting - Deck of Scarlet Cosmetics - Deck of Scarlet Cosmetics While Deck of Scarlet begun as a subscription-based palette + product platform, my job was to work on repositioning the brand with the launch of its core products. The new Deck of Scarlet fuses clean, vegan, cruelty-free formulations with high-impact finishes, and an irreverent tone of voice to boot. I’ve worked on packaging copy, PDP pages, basically every page on the website, emails, thank you cards, PR collateral, and probably a lot more I’m leaving out because I love writing in the Deck of Scarlet tone of voice and do it constantly. https://www.mariannemychaskiw.com/product-naming daily 0.75 2022-03-22 https://www.mariannemychaskiw.com/product-naming/project-three-td2zy monthly 0.5 2022-03-17 https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/7ab10acc-2c0a-4270-beca-0c90d83505d1/coar-morning-after-perfume_2400x.jpeg Product Naming - Confessions of a Rebel Fragrances Morning After https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/0913e171-606f-41b9-b91a-02925a504882/coar-bitch-please-perfume_2400x.jpeg Product Naming - Confessions of a Rebel Fragrances Bitch, Please https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/3dd86cfd-f512-476d-a127-349ec5b74aa6/coar-fuck-mondays-cologne_2400x.jpeg Product Naming - Confessions of a Rebel Fragrances F*ck Mondays https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/654cfa69-7f86-46de-bedd-2801435cc62a/coar-lets-be-real-fragrance_2400x.jpeg Product Naming - Confessions of a Rebel Fragrances Let's Be Real https://www.mariannemychaskiw.com/product-naming/project-two-cs8c7 monthly 0.5 2022-03-17 https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/9d2acfdd-d8aa-460e-9e74-43ba38465d12/gh-glow-on-oil-exfoliator-6_2400x.jpeg Product Naming - Goodhabit Skincare Glow On Oil Exfoliator, part of the Bright, Bright Baby collection of products https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/eeb5295e-e4a5-430d-9d5f-a0656a903bdc/gh-glow-on-enzyme-mask-3_2400x.jpeg Product Naming - Goodhabit Skincare Glow On Enzyme Mask, part of the Bright, Bright Baby collection of products https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/97022796-960b-476b-b1fc-83c0f9cee660/gh-butter-together-nourishing-treatment-balm-2_2400x.jpeg Product Naming - Goodhabit Skincare Butter Together Nourishing Treatment Balm https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/d9863068-ead6-41d1-8033-84725a1218ef/gh-bright-awake-eye-cream-3_2400x.jpeg Product Naming - Goodhabit Skincare Bright Awake Eye Cream, part of the Rescue Me collection of products https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/1ca5fb1b-d1b2-4529-a694-0505b2d44ed9/1614376514.260257220658.jpeg Product Naming - Goodhabit Skincare Rest + Reset Mask & Moisturizer, part of the Rescue Me collection of products https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/139cfc4f-7148-411c-9e11-0c7297dbfdb9/gh-catch-flights-not-feelings-skin-shielding-serum-5_2400x.jpeg Product Naming - Goodhabit Skincare Catch Flights, Not Feelings Skin-Shielding Serum https://www.mariannemychaskiw.com/product-naming/project-one-rald8 monthly 0.5 2022-03-17 https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/e6f51dd9-1383-4b03-a2d8-5e0e7e83d637/dos-mirror-glaze-highlighting-trio-purple-haze_3000x.jpeg Product Naming - Deck of Scarlet Cosmetics Mirror Glaze Highlighting Trio, Shades Named: Purple Haze, Gold Standard, Peachy Keen, Bronze and Boujee, Rosè All Day https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/56282d63-2842-44b4-bc9e-e4c252b707b6/dos-metal-leaf-shadow-pot-disco-ball_3000x.jpeg Product Naming - Deck of Scarlet Cosmetics Metal Leaf Shadow Pot, Shades Named: Disco Ball, Mic Drop, Smashed Crystal, All of the Lights, Night Fever, Party Trick, Mega Watt https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/8dbc62a6-831e-4492-835a-b5a1bf83b690/dos-dual-drama-liquid-eyeliner-cosmic-rays_3000x.jpeg Product Naming - Deck of Scarlet Cosmetics Dual Drama Liquid Eyeliner, Shades Named: Interstellar, Cosmic Rays, Retrograde, Solar Flare https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/882ac020-ec4f-471f-9f85-b7495a0898bf/dos-double-take-face-brush-sq_3000x.jpeg Product Naming - Deck of Scarlet Cosmetics Double Take Face Brush https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/76c3ec2e-d857-4c9b-b6bd-10765ceab2de/dos-threeway-solid-lip-oil-buff-rose-1_3000x.jpeg Product Naming - Deck of Scarlet Cosmetics Threeway Solid Lip Oil, Shades Named: Buff Rose, Purple Reign, Mauve Minx, Rose Goddess, Cocoa Spice, Nude Ambition, Merlot Moves, Bordeaux Baby, Scarlet Passion, Peach Sands, Fuchsia Shock, Orange Rave, Guava Sunrise, Orchid Afterglow, Rouge Supreme, Coral Rose, Espresso Riche, Lilac Lover, Mahogany Mood, Creamsicle Fizz, Pink Petal, Rosewood Blush, Natural Nectar, Pink Provocateur https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/1647544220675-BGVWM5P1J1MTNIS3F21O/dos-glow-big-glow-home-highlighting-brush_3000x.jpg Product Naming - Deck of Scarlet Cosmetics Glow Big or Glow Home Highlighting Brush