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      <image:title>Home - I’m currently available for on-camera work, freelance writing assignments, brand consulting, and general TV vent sessions with a focus on 90 Day Fiancé.</image:title>
      <image:caption>Want to work with me? Feel like recapping the latest Real Housewives episode over pasta? Get in touch!</image:caption>
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      <image:title>Home</image:title>
      <image:caption>With over a decade of experience in media, a number of very kind people have referred to me as a beauty industry vet, a seasoned writer, and once as an “important editor.” They may have exaggerated that last point, but flattered me all the same. I’m a freelance on-air expert, editor, and writer with an emphasis on beauty, style, and pop culture. You can catch my TV segments on KTLA and NBC’s California Live, and my writing has been featured in Allure, Byrdie, Refinery29, Elle, Popsugar, Harper’s Bazaar, Bustle, and Who What Wear, among many other publications. Previously, I was a beauty editor at InStyle for a Van Wilder timeframe of seven years, before branching out into brand copywriting.</image:caption>
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      <image:title>On-Camera Work - Make it stand out</image:title>
      <image:caption>Talkshop Live broadcast with Elena Severin and The Detox Market to launch the Best of Green Beauty Box</image:caption>
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      <image:title>About Me - It’s pronounced Me-chask-you.</image:title>
      <image:caption>Getting hit with detention for putting on makeup during class is probably a big part of my origin story. I’ve been a beauty gal from the jump, and could wax poetic over skincare, makeup, and hair for obscene amounts of time. The beauty realm is where my obsessive scientific interests intersect with creative expression and the immediate confidence-boost that turning out a look can give a person. I’m a firm believer that when you feel good about yourself, you can take on the world and no one can tell you shit—or anyway, that’s my mindset whenever I draw on a liquid liner wing sharp enough to cut someone. I’m a freelance on-air host, writer, and editor with a focus in the beauty, style, and entertainment realms. You can see my on-air work on KTLA and NBC’s California Live, and my writing has appeared in publications including Allure, Byrdie, Refinery29, The Plum, Who What Wear, Cosmopolitan, Bustle, Elle, Marie Claire, Harper’s Bazaar, Apartment Therapy, and Popsugar among many others. I started my career at InStyle magazine, where I was a beauty editor for seven years, reporting out and writing countless skin, hair, and makeup-related stories, interviewing really cool celebrities, and hosting live segments for the brand’s social platforms. While I have worked on pieces surrounding fashion and entertainment in addition to beauty, I was also pretty passionate about covering topics surrounding sexual health, mental health, and relationships, because, hello, we should be talking about these things. I pivoted into copywriting, working with Tarte Cosmetics, Pat McGrath Labs, and Scentbird, along with providing copy support and projects for various beauty brands. I’m based in Los Angeles, but will always be a New Yorker at heart, though you might catch my Mississippi accent slipping into conversation from time to time. I’m half-Filipina, half-Ukranian, and fully want to know in excessive detail about your skincare routine. I like long walks on the beach after slathering myself in a good SPF, clever pop culture references, singing along (badly) to Broadway soundtracks, and the Oxford Comma.</image:caption>
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    <lastmod>2022-03-18</lastmod>
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      <image:title>Brand Copywriting - Pat McGrath Labs</image:title>
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      <image:title>Brand Copywriting - Pat McGrath Labs</image:title>
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      <image:title>Brand Copywriting - Pat McGrath Labs - Pat McGrath Labs</image:title>
      <image:caption>I was the Digital Copy Specialist at Pat McGrath Labs for a hot minute, from September 2018 to February 2019. Initially, I was hired to redo the overall brand voice, which didn’t completely end up happening, though I developed an in-house style guide for all platforms to refer to, ensuring the tone of voice stayed the same from department to department. Additionally, I wrote email campaigns, site copy triggered shopping emails, native ads, and product PDPs surrounding new brand launches, limited-edition collections, and holiday sales.</image:caption>
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    <loc>https://www.mariannemychaskiw.com/portfolio/tarte-cosmetics</loc>
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      <image:title>Brand Copywriting - Tarte Cosmetics - Tarte Cosmetics</image:title>
      <image:caption>From November 2017 through September 2018, I was the Digital Editorial Copywriter at Tarte Cosmetics, where I wrote copy for all online campaigns and promotions spanning from email copy, on-site copy, product PDPs, marketing promotions on social, and native ads. I worked with the stellar marketing copywriter to develop an in-house style guide all departments could use internally, and when she left her post, I took on writing packaging copy, gondola copy, and line sheets. Tarte is such a fun brand, and I loved writing in their sassy, Gen Z-focused tone of voice. My boss also ruled, still does, but that’s an aside.</image:caption>
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      <image:title>Brand Copywriting - Sanctuary Fragrances</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/60b1991a-4b85-4e69-a74d-d0c284cab90c/Screenshot+2026-08-27+at+11.49.20%E2%80%AFAM.png</image:loc>
      <image:title>Brand Copywriting - Sanctuary Fragrances</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/d42c4b09-b0e9-45f3-9d78-508adb1bca51/Screenshot+2026-08-27+at+11.49.33%E2%80%AFAM.png</image:loc>
      <image:title>Brand Copywriting - Sanctuary Fragrances</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/b17a2d07-2644-4b98-8bec-793ca7ca3bd8/Screenshot+2026-08-27+at+11.49.56%E2%80%AFAM.png</image:loc>
      <image:title>Brand Copywriting - Sanctuary Fragrances</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/5fee3eb5-6f99-4c18-a1a8-e1e9f908e8ad/Screenshot+2026-08-27+at+11.50.08%E2%80%AFAM.png</image:loc>
      <image:title>Brand Copywriting - Sanctuary Fragrances</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/490bdc66-a66b-457c-8ac9-02c6c9430c97/Screenshot+2026-08-27+at+11.50.44%E2%80%AFAM.png</image:loc>
      <image:title>Brand Copywriting - Sanctuary Fragrances</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/ec4bf0c2-476b-4b2e-8aee-4626fb1cc42b/Screenshot+2026-08-27+at+11.51.13%E2%80%AFAM.png</image:loc>
      <image:title>Brand Copywriting - Sanctuary Fragrances</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/e2c97d96-904f-4a2e-b1dc-1db87a3595f1/Screenshot+2026-08-27+at+11.52.15%E2%80%AFAM.png</image:loc>
      <image:title>Brand Copywriting - Sanctuary Fragrances</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/1647537352364-DBHLGTF02AANH9L7AJ90/sanctuary_mobile.jpg</image:loc>
      <image:title>Brand Copywriting - Sanctuary Fragrances - Sanctuary Fragrances</image:title>
      <image:caption>Sanctuary is a clean, eco-friendly, cruelty-free fragrance line, with each scent inspired by an endangered species. 20% of the proceeds from each sale are donated towards charities that work towards conserving the environments of each animal, and all components used to create the fragrance (from the exterior packaging and mushroom fragrance molds, to the glass and pumps used to create each bottle) are all completely recyclable or biodegradable. I named this brand, developed its tone of voice, and created copy for the branding initiatives, each page on the site, PDP pages, education around each animal, email campaigns, and copy showcased on each component of the shipper box/packaging that shows the customer how to dispose of or recycle the piece.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mariannemychaskiw.com/portfolio/scentbird-subway-campaigns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/a16ae319-5846-4a4f-9d5f-fc661edd1adb/Screen+Shot+2022-03-17+at+3.54.12+PM.png</image:loc>
      <image:title>Brand Copywriting - Scentbird Subway Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/ee5e5612-c49f-4967-93e6-d3f1428ff5e0/Screen+Shot+2022-03-17+at+3.54.22+PM.png</image:loc>
      <image:title>Brand Copywriting - Scentbird Subway Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/f904b58d-f592-47b2-aed5-65c14a5b14ac/Screen+Shot+2022-03-17+at+3.53.58+PM.png</image:loc>
      <image:title>Brand Copywriting - Scentbird Subway Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/c9a309e8-123a-4a7d-ba18-c54cd425da20/Screen+Shot+2022-03-17+at+3.55.02+PM.png</image:loc>
      <image:title>Brand Copywriting - Scentbird Subway Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/219328e6-36bb-4a50-b045-2c92f17055e3/znSPCsEE.png</image:loc>
      <image:title>Brand Copywriting - Scentbird Subway Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/31c1f13f-fb0c-4bbe-b607-cbe4c52f76a6/200dpi-2.jpg</image:loc>
      <image:title>Brand Copywriting - Scentbird Subway Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/b0316938-f0e1-4395-9159-7f7644814336/200dpi-3.jpg</image:loc>
      <image:title>Brand Copywriting - Scentbird Subway Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/f138d0ec-0952-422a-b8f9-656112482dcc/300dpi-Shelter_pink.jpg</image:loc>
      <image:title>Brand Copywriting - Scentbird Subway Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/f50fd166-9ac8-480d-8a91-d8ab59a8c5cc/300dpi-Shelter---Work.Spray.Slay.jpg</image:loc>
      <image:title>Brand Copywriting - Scentbird Subway Campaigns</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/7b91687a-bd87-40cd-94b6-67c7db27ce00/5f368c2347132b5ed77d43c758e49eef.jpg</image:loc>
      <image:title>Brand Copywriting - Scentbird Subway Campaigns - Scentbird Subway Campaign</image:title>
      <image:caption>This campaign was a definite highlight, and I truly felt like Peggy Olson a la Mad Men every time I would see the Scentbird ads decorated with my own words on the New York City subway. I worked with the creative team to develop witty, eye-catching copy speaking to the scent subscription platform, and one billboard even appeared in Los Angeles. Scentbird is going through a massive rebranding, which I’m working on as I type this, so watch this space!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mariannemychaskiw.com/portfolio/goodhabit-skincare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/76a7e3ad-6fc9-481a-8e78-71cd972fb9dd/Screen+Shot+2022-03-17+at+5.21.01+PM.png</image:loc>
      <image:title>Brand Copywriting - Goodhabit Skincare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/d1209f5d-6ac6-4c3a-bd62-9ac64aed4d01/Screen+Shot+2022-03-17+at+5.26.37+PM.png</image:loc>
      <image:title>Brand Copywriting - Goodhabit Skincare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/f14e4ba4-01a7-4bf4-a5e2-43590bc666c8/NyEEIg7BhgqE.jpeg</image:loc>
      <image:title>Brand Copywriting - Goodhabit Skincare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/63cce1f5-ce08-4971-a514-29716d325450/Screen+Shot+2022-03-17+at+5.27.02+PM.png</image:loc>
      <image:title>Brand Copywriting - Goodhabit Skincare</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/25c38983-017e-48c6-82f4-7814f0b7ce0c/Screen+Shot+2022-03-17+at+5.20.37+PM.png</image:loc>
      <image:title>Brand Copywriting - Goodhabit Skincare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/8e1f2386-5b74-4a83-8606-15b602986c64/Screen+Shot+2022-03-17+at+5.25.17+PM.png</image:loc>
      <image:title>Brand Copywriting - Goodhabit Skincare</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/5c17f642-e41a-4a70-ba95-72cfcc18affd/Screen+Shot+2022-03-17+at+5.18.59+PM.png</image:loc>
      <image:title>Brand Copywriting - Goodhabit Skincare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/bfec3cad-231a-44d4-8a58-d38df2270387/Screen+Shot+2022-03-17+at+5.27.12+PM.png</image:loc>
      <image:title>Brand Copywriting - Goodhabit Skincare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/687c0df8-f9a1-4d90-9619-57dfa7b4a21b/Screen+Shot+2022-03-17+at+5.19.33+PM.png</image:loc>
      <image:title>Brand Copywriting - Goodhabit Skincare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/17374d79-8026-4590-b41d-319006d5931a/Screen+Shot+2022-03-17+at+5.25.35+PM.png</image:loc>
      <image:title>Brand Copywriting - Goodhabit Skincare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/acaebd0f-437c-4f0a-88eb-d66c5d1122be/Screen+Shot+2022-03-17+at+5.22.08+PM.png</image:loc>
      <image:title>Brand Copywriting - Goodhabit Skincare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/5d88d5b7-2e8b-421c-b1c0-a6703829eff3/Screen+Shot+2022-04-05+at+9.26.27+AM.png</image:loc>
      <image:title>Brand Copywriting - Goodhabit Skincare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/82a410e9-6c25-48af-8ee8-954a9c05ac59/Screen+Shot+2022-03-17+at+5.26.02+PM.png</image:loc>
      <image:title>Brand Copywriting - Goodhabit Skincare</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/1647537022652-AEJV0GGMKU3DCZMGM2TD/1601151364.810027167549.jpg</image:loc>
      <image:title>Brand Copywriting - Goodhabit Skincare - Goodhabit Skincare</image:title>
      <image:caption>Goodhabit is a clean skincare line focused around the good life habits that create healthy, glowing skin. She’s been through a few iterations as far as positioning, and I was happy to work on each different angle as we figured out how to present our baby to the public! This was a brand voice I was able to build from its very beginnings, and have created copy for every page on the site, PDPs, packaging, shipping boxes, thank you cards, PR collateral, native ads—you name it!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mariannemychaskiw.com/portfolio/deck-of-scarlet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/efba40d5-ff0a-41a8-8119-029b7479e1b4/1HHXoS4Vx98a.gif</image:loc>
      <image:title>Brand Copywriting - Deck of Scarlet Cosmetics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/9ba4953b-ab60-457b-82a0-6f39c91e2d4e/Screen+Shot+2022-03-17+at+4.49.25+PM.png</image:loc>
      <image:title>Brand Copywriting - Deck of Scarlet Cosmetics</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/68c70631-e924-41dd-a197-afc40274470a/Screen+Shot+2022-03-17+at+4.49.36+PM.png</image:loc>
      <image:title>Brand Copywriting - Deck of Scarlet Cosmetics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/f5492ad4-3818-4b83-900f-526c0d19a022/Screen+Shot+2022-03-17+at+3.50.41+PM.png</image:loc>
      <image:title>Brand Copywriting - Deck of Scarlet Cosmetics</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/5d6569cd-e92a-4d8d-9674-ef4c9a0b1cc8/Screen+Shot+2022-03-17+at+4.47.31+PM.png</image:loc>
      <image:title>Brand Copywriting - Deck of Scarlet Cosmetics</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/793111a6-4689-4af4-aa9a-44002e74e815/Screen+Shot+2022-03-17+at+4.47.41+PM.png</image:loc>
      <image:title>Brand Copywriting - Deck of Scarlet Cosmetics</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/3bbccb00-cd48-49a6-a4b4-d9f8b82d2c72/Screen+Shot+2022-03-17+at+4.51.07+PM.png</image:loc>
      <image:title>Brand Copywriting - Deck of Scarlet Cosmetics</image:title>
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      <image:title>Brand Copywriting - Deck of Scarlet Cosmetics</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/1aa6ed8d-123e-4ac4-b981-f8a1ed215eab/Screen+Shot+2022-03-17+at+4.59.01+PM.png</image:loc>
      <image:title>Brand Copywriting - Deck of Scarlet Cosmetics</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/84bf9aa8-0322-48c5-9a4b-f41270842388/Screen+Shot+2022-03-17+at+3.49.19+PM.png</image:loc>
      <image:title>Brand Copywriting - Deck of Scarlet Cosmetics</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/e02166c5-4540-47d0-b186-f97cb91b5d51/Screen+Shot+2022-03-17+at+3.49.43+PM.png</image:loc>
      <image:title>Brand Copywriting - Deck of Scarlet Cosmetics</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/fd835eff-ad66-4fd9-8375-0f0212c97679/Screen+Shot+2022-03-17+at+4.58.34+PM.png</image:loc>
      <image:title>Brand Copywriting - Deck of Scarlet Cosmetics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/39ea463b-cb31-4343-a8fb-4beb7559fe6d/Screen+Shot+2022-03-17+at+4.51.07+PM.png</image:loc>
      <image:title>Brand Copywriting - Deck of Scarlet Cosmetics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/9c486ec5-8d23-41fd-88bc-18d01a672324/wboXLs1tOvrJ.jpeg</image:loc>
      <image:title>Brand Copywriting - Deck of Scarlet Cosmetics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/1647537938369-6XJL0USISUOS1DLUG8QT/dos-threeway-solid-lip-oil-orchid-afterglow-8.jpeg</image:loc>
      <image:title>Brand Copywriting - Deck of Scarlet Cosmetics - Deck of Scarlet Cosmetics</image:title>
      <image:caption>While Deck of Scarlet begun as a subscription-based palette + product platform, my job was to work on repositioning the brand with the launch of its core products. The new Deck of Scarlet fuses clean, vegan, cruelty-free formulations with high-impact finishes, and an irreverent tone of voice to boot. I’ve worked on packaging copy, PDP pages, basically every page on the website, emails, thank you cards, and PR collateral among many other projects.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mariannemychaskiw.com/portfolio/love-island-x-scentbird</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/c92bf834-8383-4f29-97a5-f27435811c05/Screenshot+2026-06-02+at+10.06.19%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Love Island x Scentbird</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/83c76833-e7d2-4ddc-b27f-046234350ac1/Screenshot+2026-06-02+at+10.05.19%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Love Island x Scentbird</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/d415993c-2368-4319-b6b0-be7d5a8a4afa/Screenshot+2026-06-02+at+10.05.39%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Love Island x Scentbird</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/335f8ea6-8b97-4d64-ab63-e6ecbe46896b/Screenshot+2026-06-02+at+10.05.52%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Love Island x Scentbird</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/36269ec0-f3c3-4e87-a733-cfacade49fd6/Screenshot+2026-06-02+at+10.07.05%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Love Island x Scentbird</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/9dcb2942-e041-46a1-8c6c-5e6f74a386b3/Screenshot+2026-06-02+at+10.07.50%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Love Island x Scentbird</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/bf462a62-afbf-40ab-a445-ff6732bc61a2/Screenshot+2026-06-02+at+10.08.14%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Love Island x Scentbird</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/8ff2ba44-4f26-4932-98fe-03cd644dcef3/Screenshot+2026-06-02+at+10.10.28%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Love Island x Scentbird - Love Island x Scentbird</image:title>
      <image:caption>My swan song before leaving Scentbird was the copy focused around the Love Island x Scentbird partnership, which was extremely fun for a reality TV enthusiast like myself. Ahead of the season 8 premiere, I crafted copy that spoke to the Love Island fandom (complete with specific references!) for the site experience, worked with PD to create romance copy surrounding the fragrance itself, and PDP copy for each of the bundles.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mariannemychaskiw.com/portfolio/drift</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/66ec76ef-e90e-4015-8e5c-d8a7bedcb384/Screenshot+2026-08-12+at+1.22.14%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/f148fd76-6688-4a7a-b1b0-69f69af4cf9a/Screenshot+2026-08-12+at+1.30.34%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/3d768793-a3fa-4f40-9a85-5a0bd7e665f0/Screenshot+2026-08-12+at+1.30.51%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/d847676a-8fc9-4312-ae2c-2728fd31fafc/Screenshot+2026-08-12+at+1.31.06%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/0d8d59e0-afe5-4d9a-ad4b-9bc8ac4b7406/Screenshot+2026-08-12+at+1.21.47%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/d4f5bbc3-b8d2-43c8-bfd6-4ca3e946aaed/Screenshot+2026-08-12+at+1.20.32%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/4f7bcb7c-c70c-4859-baf6-74f02f81896b/Screenshot+2026-08-12+at+1.20.57%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/b52184b9-56e9-41eb-9c2f-4af8d2d6d91d/Screenshot+2026-08-12+at+1.19.37%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/0efe0063-ff9e-4cfc-a377-4b31ed194972/Screenshot+2026-08-12+at+1.19.56%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/d6d05e92-be8a-4c08-b830-df6961759ca1/Screenshot+2026-08-12+at+1.19.06%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/62b4e5e9-49c2-41ad-9964-b01dd9d86d31/Screenshot+2026-08-12+at+1.18.46%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/a6583770-73e0-4c26-89df-dc61b92d4d88/Screenshot+2026-08-12+at+1.33.23%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/0f19debc-a948-4159-ab98-15c9d9f6a289/images.jpeg</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/24544e28-feee-4a94-a53e-7354819f8f35/Screenshot+2026-08-12+at+1.22.53%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/2ad83649-3207-4ba9-a9e9-4452b55b2469/Screenshot+2026-08-12+at+1.25.55%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/0be4bac1-688c-432f-9200-217f64227ada/Screenshot+2026-08-12+at+1.53.58%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/2a6fba09-3964-48ea-b336-d791cf8db71b/Screenshot+2026-08-12+at+2.02.38%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/35a38676-171c-4c1c-aa0a-4241876859fd/Screenshot+2026-08-12+at+2.08.15%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/def07603-c873-4220-a5df-9fb64e2554a8/Screenshot+2026-08-12+at+2.11.27%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/97956ec2-7b6f-44dd-a081-fac799342e69/Screenshot+2026-08-12+at+2.13.53%E2%80%AFPM.png</image:loc>
      <image:title>Brand Copywriting - Drift</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/1470471d-b855-402f-8ce2-c133ebab1641/488x520_876b84d4-9153-440a-9b1a-f2c69a7c9d88.webp</image:loc>
      <image:title>Brand Copywriting - Drift - Drift</image:title>
      <image:caption>Drift is a car and home fragrance range that aims to create a sense of place through the transportive magic of scent. The car, home, and wearable fragrances are built to enhance your world through scent, with a brand personality built around that person who knows every scenic route, crafts the best road trip playlists, and always has the windows down. This was a fun one, with the tone of voice leaning more masculine. In addition to the romance and site copy (which got a full audit for tonality down to the 404 error pages), I also created extensive style guides and brand books, copy for physical packaging, copy for Walmart, Target, and Amazon, and collaborated with product development on scent and product names.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mariannemychaskiw.com/product-naming</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-08-27</lastmod>
  </url>
  <url>
    <loc>https://www.mariannemychaskiw.com/product-naming/project-three-td2zy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/7ab10acc-2c0a-4270-beca-0c90d83505d1/coar-morning-after-perfume_2400x.jpeg</image:loc>
      <image:title>Product Naming - Confessions of a Rebel Fragrances</image:title>
      <image:caption>Morning After</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/0913e171-606f-41b9-b91a-02925a504882/coar-bitch-please-perfume_2400x.jpeg</image:loc>
      <image:title>Product Naming - Confessions of a Rebel Fragrances</image:title>
      <image:caption>Bitch, Please</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/3dd86cfd-f512-476d-a127-349ec5b74aa6/coar-fuck-mondays-cologne_2400x.jpeg</image:loc>
      <image:title>Product Naming - Confessions of a Rebel Fragrances</image:title>
      <image:caption>F*ck Mondays</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/654cfa69-7f86-46de-bedd-2801435cc62a/coar-lets-be-real-fragrance_2400x.jpeg</image:loc>
      <image:title>Product Naming - Confessions of a Rebel Fragrances</image:title>
      <image:caption>Let's Be Real</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/bca32a23-4818-4d20-b7b6-fa32183b7955/CoaR_REBRAND_2000x2000_BiteMe_4800x.webp</image:loc>
      <image:title>Product Naming - Confessions of a Rebel Fragrances</image:title>
      <image:caption>Bite Me</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/d172109a-2a12-4529-a745-fdd71d3e8006/CoaR_REBRAND_2000x2000_EauYes_Campaign_4800x.webp</image:loc>
      <image:title>Product Naming - Confessions of a Rebel Fragrances</image:title>
      <image:caption>Eau Yes!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/26bfdc1e-a306-45d2-b33c-7a4167f643d1/PhotoAug112023_125010PM_1_4800x.webp</image:loc>
      <image:title>Product Naming - Confessions of a Rebel Fragrances</image:title>
      <image:caption>Thirst Trap</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/30f9870a-a734-4655-ab44-7e0de60a1772/COAR-FRAGRANCE-CB_BTYE-SocialCropDoc-V23_4800x.webp</image:loc>
      <image:title>Product Naming - Confessions of a Rebel Fragrances</image:title>
      <image:caption>Cherry Bomb</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mariannemychaskiw.com/product-naming/drift-colognes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/63b59859-eb31-4877-a1ec-cd234e1c7faf/Open_Road.webp</image:loc>
      <image:title>Product Naming - Drift Colognes</image:title>
      <image:caption>Open Road</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/b13d0d38-f177-4bd9-b3b6-02a0fc9cd305/Coast_1cb13f0b-a59e-45d2-aedf-21c5f79fef11.webp</image:loc>
      <image:title>Product Naming - Drift Colognes</image:title>
      <image:caption>Coast</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/1d8d39e1-8545-4fc2-8482-b8fd54a870bf/Peak.webp</image:loc>
      <image:title>Product Naming - Drift Colognes</image:title>
      <image:caption>Peak</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/ea7b08df-f6c8-4329-80ba-a3e3dac0adfd/Frontier.webp</image:loc>
      <image:title>Product Naming - Drift Colognes</image:title>
      <image:caption>Frontier</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/8fc6d25c-8815-432d-b660-939b89ce5ba4/Vanilla_Shores.webp</image:loc>
      <image:title>Product Naming - Drift Colognes</image:title>
      <image:caption>Vanilla Shores</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mariannemychaskiw.com/product-naming/drift-car-and-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/a945b20c-fa57-415b-a8ea-82b92e638b41/surfrider.webp</image:loc>
      <image:title>Product Naming - Drift Car and Home</image:title>
      <image:caption>Surfrider</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/c0fc6a5d-24ee-4711-ade1-82c95b466425/day+break.jpeg</image:loc>
      <image:title>Product Naming - Drift Car and Home</image:title>
      <image:caption>Day Break</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/f793b82a-10a1-46c4-99f6-4e77f3f86e31/forest+walk.webp</image:loc>
      <image:title>Product Naming - Drift Car and Home</image:title>
      <image:caption>Forest Walk</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/364db4bf-a78f-4922-8fcf-d0b9105b994f/fresh+pressed.webp</image:loc>
      <image:title>Product Naming - Drift Car and Home</image:title>
      <image:caption>Fresh Pressed</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/c979b12f-7649-4fac-b1ab-09f2390e3db8/berry+chill.webp</image:loc>
      <image:title>Product Naming - Drift Car and Home</image:title>
      <image:caption>Berry Chill</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/b32c7343-e441-420a-ad51-c8fb1e31a33c/fig+tree.webp</image:loc>
      <image:title>Product Naming - Drift Car and Home</image:title>
      <image:caption>Fig Tree</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/b19590a3-6ff1-4ae0-a1a7-55da813756ce/summer+spritz.webp</image:loc>
      <image:title>Product Naming - Drift Car and Home</image:title>
      <image:caption>Summer Spritz</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/4fc40f74-741b-4e8a-b9df-f55f540f512e/zest.webp</image:loc>
      <image:title>Product Naming - Drift Car and Home</image:title>
      <image:caption>Zest</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/c18f1c8a-7650-4928-b277-3a8451543f57/yacht+club.webp</image:loc>
      <image:title>Product Naming - Drift Car and Home</image:title>
      <image:caption>Yacht Club</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/fd0dc597-b0f6-4210-a8cb-e8a1b88445fb/apple+picking.webp</image:loc>
      <image:title>Product Naming - Drift Car and Home</image:title>
      <image:caption>Apple Picking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/afcbfd0b-5006-470c-92b8-ae483e603293/frosted+spruce.webp</image:loc>
      <image:title>Product Naming - Drift Car and Home</image:title>
      <image:caption>Frosted Spruce</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/f443559b-e352-4a55-bed1-11e5744dc08d/macadamia+swirl.webp</image:loc>
      <image:title>Product Naming - Drift Car and Home</image:title>
      <image:caption>Macadamia Swirl</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/27f5e794-edef-47bd-b56f-cb77ab949cce/winter+zen.webp</image:loc>
      <image:title>Product Naming - Drift Car and Home</image:title>
      <image:caption>Winter Zen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/d710bd28-c7f3-422d-9d51-3ff90cae5512/Screenshot+2026-08-27+at+10.48.25%E2%80%AFAM.png</image:loc>
      <image:title>Product Naming - Drift Car and Home</image:title>
      <image:caption>Ritual</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/b6bd0e06-f9a6-4a7f-8bac-cda3839aa1fc/Screenshot+2026-08-27+at+10.50.41%E2%80%AFAM.png</image:loc>
      <image:title>Product Naming - Drift Car and Home</image:title>
      <image:caption>Big Sur</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mariannemychaskiw.com/product-naming/goodhabit-skincare</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/9d2acfdd-d8aa-460e-9e74-43ba38465d12/gh-glow-on-oil-exfoliator-6_2400x.jpeg</image:loc>
      <image:title>Product Naming - Goodhabit Skincare</image:title>
      <image:caption>Glow On Oil Exfoliator, part of the Bright, Bright Baby collection of products</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/eeb5295e-e4a5-430d-9d5f-a0656a903bdc/gh-glow-on-enzyme-mask-3_2400x.jpeg</image:loc>
      <image:title>Product Naming - Goodhabit Skincare</image:title>
      <image:caption>Glow On Enzyme Mask, part of the Bright, Bright Baby collection of products</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/97022796-960b-476b-b1fc-83c0f9cee660/gh-butter-together-nourishing-treatment-balm-2_2400x.jpeg</image:loc>
      <image:title>Product Naming - Goodhabit Skincare</image:title>
      <image:caption>Butter Together Nourishing Treatment Balm</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/d9863068-ead6-41d1-8033-84725a1218ef/gh-bright-awake-eye-cream-3_2400x.jpeg</image:loc>
      <image:title>Product Naming - Goodhabit Skincare</image:title>
      <image:caption>Bright Awake Eye Cream, part of the Rescue Me collection of products</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/1ca5fb1b-d1b2-4529-a694-0505b2d44ed9/1614376514.260257220658.jpeg</image:loc>
      <image:title>Product Naming - Goodhabit Skincare</image:title>
      <image:caption>Rest + Reset Mask &amp; Moisturizer, part of the Rescue Me collection of products</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/139cfc4f-7148-411c-9e11-0c7297dbfdb9/gh-catch-flights-not-feelings-skin-shielding-serum-5_2400x.jpeg</image:loc>
      <image:title>Product Naming - Goodhabit Skincare</image:title>
      <image:caption>Catch Flights, Not Feelings Skin-Shielding Serum</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mariannemychaskiw.com/product-naming/sanctuary-fragrances</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/e4f32032-4b8d-4ce6-a25a-76a37875055d/Screenshot+2026-08-27+at+11.37.02%E2%80%AFAM.png</image:loc>
      <image:title>Product Naming - Sanctuary Fragrances</image:title>
      <image:caption>The Preserve Bundle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/2c6508db-5594-4d47-a605-447abd33e4f9/Screenshot+2026-08-27+at+11.34.30%E2%80%AFAM.png</image:loc>
      <image:title>Product Naming - Sanctuary Fragrances</image:title>
      <image:caption>The Natural Attraction Trio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/bcbc99e2-a1f4-44e4-be20-df3e065eb7b3/Screenshot+2026-08-27+at+11.36.01%E2%80%AFAM.png</image:loc>
      <image:title>Product Naming - Sanctuary Fragrances</image:title>
      <image:caption>The Wild Bunch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/9eb45e00-8708-4a42-8d22-7211f05539a4/Screenshot+2026-08-27+at+11.31.46%E2%80%AFAM.png</image:loc>
      <image:title>Product Naming - Sanctuary Fragrances</image:title>
      <image:caption>The Deep Dive Bundle</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mariannemychaskiw.com/product-naming/project-one-rald8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/79e4748f-0ef6-4e60-b14c-cd9e455217d5/dos-mirror-glaze-highlighting-collection_4800x.webp</image:loc>
      <image:title>Product Naming - Deck of Scarlet Cosmetics</image:title>
      <image:caption>Mirror Glaze Highlighting Trio: Purple Haze, Gold Standard, Peachy Keen, Bronze and Boujee, Rosè All Day - Product and Shades Named</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/2ec3fbb7-589c-46c0-b939-021aaba9c9fe/DoS-Eyeshadow-Palette-Solar-Aura-Campaign-3_337d77ae-54c7-4a5f-ba60-63664cf98256_4800x.jpg</image:loc>
      <image:title>Product Naming - Deck of Scarlet Cosmetics</image:title>
      <image:caption>Solar Aura eyeshadow palette + individual shades</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/6ec0b064-e7f5-4ea0-bf12-70433188dcc5/DoS-Eyeshadow-Palette-Maximalist-Campaign-3_3000x.jpg</image:loc>
      <image:title>Product Naming - Deck of Scarlet Cosmetics</image:title>
      <image:caption>Maximalist eyeshadow palette + individual shades</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/137669aa-3705-4575-8d66-60fef68eb1f5/DoS_Blog_Header_Image-2.webp</image:loc>
      <image:title>Product Naming - Deck of Scarlet Cosmetics</image:title>
      <image:caption>Dual Drama Liquid Eyeliner: Interstellar, Cosmic Rays, Retrograde, Solar Flare - Product and Shades Named</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/19816deb-6c3b-43cf-8070-477d36237ed9/dos-threeway-solid-lip-oil-orchid-afterglow-8_3000x.webp</image:loc>
      <image:title>Product Naming - Deck of Scarlet Cosmetics</image:title>
      <image:caption>Threeway Solid Lip Oil: Buff Rose, Purple Reign, Mauve Minx, Rose Goddess, Cocoa Spice, Nude Ambition, Merlot Moves, Bordeaux Baby, Scarlet Passion, Peach Sands, Fuchsia Shock, Orange Rave, Guava Sunrise, Orchid Afterglow, Rouge Supreme, Coral Rose, Espresso Riche, Lilac Lover, Mahogany Mood, Creamsicle Fizz, Pink Petal, Rosewood Blush, Natural Nectar, Pink Provocateur - Product and Shades Named</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/53664f2d-b401-4310-b58d-5d32bd11c86d/dos-metal-leaf-shadow-pot-5_3000x.jpg</image:loc>
      <image:title>Product Naming - Deck of Scarlet Cosmetics</image:title>
      <image:caption>Metal Leaf Shadow Pot, Shades Named: Disco Ball, Mic Drop, Smashed Crystal, All of the Lights, Night Fever, Party Trick, Mega Watt</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/b7708867-ad5b-4038-8250-731d7516d7c6/03_DoS_InstantAura_Campaign_PDP_2000x2000_30ff872d-765f-4057-b978-11c2cad2934a_3000x.webp</image:loc>
      <image:title>Product Naming - Deck of Scarlet Cosmetics</image:title>
      <image:caption>Instant Aura Setting Spray: Fire Opal and Moonstone - Product and Shades Named</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/40f7e748-8522-43ba-99c5-c0b737f71ddf/dos-over-arching-brow-kit-taupe-6_4800x.webp</image:loc>
      <image:title>Product Naming - Deck of Scarlet Cosmetics</image:title>
      <image:caption>Over-Arching Brow Kit - Product and Shades Named</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/d2e0f3db-83da-420c-b068-a5540d5b1a6b/CampaignPDP_4800x.webp</image:loc>
      <image:title>Product Naming - Deck of Scarlet Cosmetics</image:title>
      <image:caption>Siren Spell fragrance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/eaec96a4-bd87-4ebb-ac3a-7e7fe6cc5471/dos-power-suit-edp-50ml-2_3000x.jpg</image:loc>
      <image:title>Product Naming - Deck of Scarlet Cosmetics</image:title>
      <image:caption>Power Suit fragrance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/da44f5d9-e8a0-4771-a7c4-6d9f7bd3a8c8/02_DOS_NOTYOURGIRL_CAMPAIGN_50ML_3000x.webp</image:loc>
      <image:title>Product Naming - Deck of Scarlet Cosmetics</image:title>
      <image:caption>Not Your Girl fragrance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/cdee65b9-9d5f-455e-885e-de143202eac1/dos-solar-aura-edp-new_610188e2-ac9f-4ece-ac08-a446f08c4cda_3000x.webp</image:loc>
      <image:title>Product Naming - Deck of Scarlet Cosmetics</image:title>
      <image:caption>Solar Aura fragrance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/1787854225234-G5L5UKKZAZ014TMFFXM9/dos-double-take-face-brush-3_3000x.jpg</image:loc>
      <image:title>Product Naming - Deck of Scarlet Cosmetics</image:title>
      <image:caption>Double Take Face Brush</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/83a19715-86b4-4927-ab02-ba2ba94809ff/dos-glow-big-glow-home-highlighting-brush-4_3000x.webp</image:loc>
      <image:title>Product Naming - Deck of Scarlet Cosmetics</image:title>
      <image:caption>Glow Big or Glow Home Highlighting Brush</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/2c16b205-b163-4a9e-b16e-a4c1b6264a72/dos-mistake-proof-bronzer-2_3000x.webp</image:loc>
      <image:title>Product Naming - Deck of Scarlet Cosmetics</image:title>
      <image:caption>[MIST]AKE PROOF Liquid Bronzer - Shades Named: Tantric, Illicit, Carnal, Untamed</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61d9124d8fac022e42a7daf7/887fcef7-2feb-4e28-849e-6daef32a4e00/dos-mistake-proof-blush-2_3000x.webp</image:loc>
      <image:title>Product Naming - Deck of Scarlet Cosmetics</image:title>
      <image:caption>[MIST]AKE PROOF Liquid Blush - Shades Named: Savage, Shameless, Relentless, Brazen, Unruly, Defiant</image:caption>
    </image:image>
  </url>
</urlset>

