Love Island x Scentbird
My swan song before leaving Scentbird was the copy focused around the Love Island x Scentbird partnership, which was extremely fun for a reality TV enthusiast like myself. Ahead of the season 8 premiere, I crafted copy that spoke to the Love Island fandom (complete with specific references!) for the site experience, worked with PD to create romance copy surrounding the fragrance itself, and PDP copy for each of the bundles.
