Confessions of a Rebel
Confessions of a Rebel is a unisex fragrance brand co-created with roughly 50,000 consumers, who vote on the scent structures they’d like to see, the individual fragrance names, and even the final perfumes that go into production. My copy is all over this brand—from the mission, vision, and brand pillars, all the way to PDPs and packaging copy. I worked on copy for the Confessions of a Rebel core line, as well as the Rebel Garden + Florals line, which was a luxury-level, small batch range.
